SEO

Last Update: Sep 25, 2025

Search Engine Optimisation (SEO)

  • 999.00 4,999.00
  • 102 Lesson

What Will You Learn?

  • Gain a strong foundation in Digital Marketing & SEO fundamentals.
  • Learn content marketing and create professional blogs using Blogger & WordPress.
  • Master On-Page SEO techniques including keyword optimisation, meta tags, canonical tags, schema markup, and robots.txt.
  • Understand Off-Page SEO strategies such as backlinking, outreach, and competitor analysis.
  • Learn how to set up and optimise Local SEO & Google Business Profile for higher local visibility.
  • Acquire hands-on skills in E-commerce Marketing with Shopify & Bing Ads.
  • Develop practical knowledge of Website Designing using WordPress and Wix.
  • Learn the fundamentals of Domain & Hosting management including DNS and web hosting types.
  • Explore the role of Chatbots in digital marketing automation.
  • Use SEO tools such as SpyFu, Google Analytics, Google Search Console, and Google Tag Manager effectively.
  • Get introduced to Customer Relationship Management (CRM) systems like HubSpot for marketing automation.
  • Master Google Ads/PPC campaigns including search, display, discovery, and video ads.

Course Content

1) Introduction

  • Introduction of Digital Marketing

2) Content Marketing

3) Search Engine Optimisation (SEO)

4) Local SEO

5) E-commerce Marketing

6) Bing

7) Website Designing

8) Domain & Hosting

9) Chat Bots

10) Digital Marketing Tools

11) Webmaster Tools

12) CRM

13) Google Ads / PPC

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999.00 4,999.00

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Material Includes

  • Step-by-step video tutorials (Blogging, SEO, Ads, Analytics, WordPress, Wix, Shopify, etc.)
  • Downloadable PDFs & guides for SEO checklists and strategies.
  • Practical assignments & assessments at the end of each module.
  • Access to SEO tools demonstrations (SpyFu, Google Analytics, GA4, Tag Manager, GSC).
  • Case studies & real-world examples of SEO, PPC, and e-commerce campaigns.
  • Templates for blog structure, SEO audits, keyword research, and reporting.

Requirements

  • Basic computer literacy (internet browsing, MS Office, etc.).
  • A laptop/desktop with a stable internet connection.
  • Willingness to explore hands-on SEO tools (Google Analytics, WordPress, etc.).
  • Optional: Small website or blog to practice SEO implementation during the course.
  • No prior coding knowledge required (though basic HTML is helpful).
  • Commitment to complete assessments to strengthen learning.

Audience

  • Students and fresh graduates aspiring to start a career in Digital Marketing or SEO.
  • Freelancers looking to offer SEO, PPC, or blogging services.
  • Small business owners who want to increase online visibility and traffic.
  • Marketing professionals who wish to upgrade their SEO & web analytics skills.
  • Entrepreneurs planning to launch e-commerce stores or personal websites.
  • Bloggers who want to optimise their content for higher search rankings.