-
info@transorze.com
-
Transorze Academy, Bangalore
Last Update: Sep 25, 2025
Search Engine Optimisation (SEO)
-
₹999.00
₹4,999.00 -
102 Lesson
-
What Will You Learn?
- Gain a strong foundation in Digital Marketing & SEO fundamentals.
- Learn content marketing and create professional blogs using Blogger & WordPress.
- Master On-Page SEO techniques including keyword optimisation, meta tags, canonical tags, schema markup, and robots.txt.
- Understand Off-Page SEO strategies such as backlinking, outreach, and competitor analysis.
- Learn how to set up and optimise Local SEO & Google Business Profile for higher local visibility.
- Acquire hands-on skills in E-commerce Marketing with Shopify & Bing Ads.
- Develop practical knowledge of Website Designing using WordPress and Wix.
- Learn the fundamentals of Domain & Hosting management including DNS and web hosting types.
- Explore the role of Chatbots in digital marketing automation.
- Use SEO tools such as SpyFu, Google Analytics, Google Search Console, and Google Tag Manager effectively.
- Get introduced to Customer Relationship Management (CRM) systems like HubSpot for marketing automation.
- Master Google Ads/PPC campaigns including search, display, discovery, and video ads.
Course Content
1) Introduction
-
Introduction of Digital Marketing
2) Content Marketing
-
Introduction of Blogging – Video
-
Content Marketing – Video
-
Types of Content Writing
-
What is Content Marketing?
-
Powerful Free Tools To Level Up Your Writing Skills
-
How to create an account in Blogger – Video
-
How to create a blog post & post settings – Video
-
Top 10 Blogging Ideas for Starting a Blog
-
What is blogging?
-
Blog Types
-
Elements
-
Perfect Blog Structure
-
How to find blog topic details
-
Blog creation
-
Blog Settings – I, II, III
-
Blogger Customized Setting – I, II, III
-
Steps for Creating a Proper Blog Post Structure
-
How to Start Blogging?
-
Blogging Strategy
-
Blogging Tools
-
Content Marketing and Blog – Assessment
3) Search Engine Optimisation (SEO)
-
Search Engine Optimisation
-
Types of SEO
-
On Page SEO Ranking Factors
-
Google Ranking Factors
-
Top Google Ranking Factors for Boosting Page Ranks
-
SEO Plugins
-
What Are Backlinks & Why Important?
-
SEO Audit
-
SEO Hats
-
Keywords
-
Canonical Tags
-
How to Implement Canonical Tags
-
Robots.txt
-
Schema MarkUp Language
-
How to Generate & Test Your Own Schema
-
Off Page SEO & Its Techniques
-
Competitor Analysis
-
Competitor Analysis Tools
-
Google My Business
-
List of Tools
4) Local SEO
-
What Is Local SEO?
-
How to optimise your Google Business Profile
-
SEO – Assessment
5) E-commerce Marketing
-
How to Set up a Shopify Store
-
Shopify
-
E-commerce Marketing – Assessment
6) Bing
-
Bing Account Creation
-
Create Ads Inside MS Advertising
7) Website Designing
-
What is Web Designing?
-
Key Elements of Web Design
-
WordPress Settings, Themes & Plugins
-
Website Content With Posts and Pages
-
Web Hosting & Types of Services
-
Website Designing Basics
-
WordPress Dashboard & Overview
-
How to Make a WordPress Website
-
Adding Navigation Menus in WordPress
-
How to Create a Website with Wix
-
Website Designing – Assessment
8) Domain & Hosting
-
What is a Domain Name?
-
Best Domain Registrars
-
Domain & Extensions
-
Basics of Domain & Hosting
-
Free vs Paid Hosting
-
Purchasing Domain Hosting & WP Setup
-
Hosting
-
How Does DNS Work?
-
Types of Web Hosting Services
9) Chat Bots
-
Chat Bots
10) Digital Marketing Tools
-
Tools You Should Know
-
Hashtag Finder
-
SEO Keyword Research Tool – SpyFu
11) Webmaster Tools
-
Google Analytics
-
Google Analytics 4 Setup
-
Connecting GA4 with Google Tag Manager
-
GA Reports
-
Google Search Console
-
Google Tag Manager
-
How GTM Works & Components
-
URL Inspection Tool
-
Sitemaps & HTML Sitemaps
-
WordPress – Assessment
12) CRM
-
What is CRM?
-
Benefits of CRM in Digital Marketing
-
CRM Tools Introduction
-
HubSpot Config & Setup
-
Workflows, Pipelines, Deals
-
Marketing Automation in HubSpot
-
CRM – Assessment
13) Google Ads / PPC
-
What is Google Ads
-
Key Concepts in Google Ads
-
Types of Google Ads – I, II
-
Google Ads Terms
-
Keyword Match Types
-
Billing Setup
-
Advertiser Verification
-
Search Campaign Creation
-
Video Campaigns – I, II
-
Display Campaigns
-
Discovery Campaigns
Student Ratings & Reviews
No Review Yet
₹999.00
₹4,999.00
- All Levels
- 0 Total Enrolled
- September 25, 2025 Last Updated
Hi, Welcome back!
A course by
Material Includes
- Step-by-step video tutorials (Blogging, SEO, Ads, Analytics, WordPress, Wix, Shopify, etc.)
- Downloadable PDFs & guides for SEO checklists and strategies.
- Practical assignments & assessments at the end of each module.
- Access to SEO tools demonstrations (SpyFu, Google Analytics, GA4, Tag Manager, GSC).
- Case studies & real-world examples of SEO, PPC, and e-commerce campaigns.
- Templates for blog structure, SEO audits, keyword research, and reporting.
Requirements
- Basic computer literacy (internet browsing, MS Office, etc.).
- A laptop/desktop with a stable internet connection.
- Willingness to explore hands-on SEO tools (Google Analytics, WordPress, etc.).
- Optional: Small website or blog to practice SEO implementation during the course.
- No prior coding knowledge required (though basic HTML is helpful).
- Commitment to complete assessments to strengthen learning.
Audience
- Students and fresh graduates aspiring to start a career in Digital Marketing or SEO.
- Freelancers looking to offer SEO, PPC, or blogging services.
- Small business owners who want to increase online visibility and traffic.
- Marketing professionals who wish to upgrade their SEO & web analytics skills.
- Entrepreneurs planning to launch e-commerce stores or personal websites.
- Bloggers who want to optimise their content for higher search rankings.
Search here
Populer Course
-
FreeData Analytics
-
₹34,999.00AI Marketing
-
₹999.00
₹4,999.00Search Engine Optimisation (SEO)