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info@transorze.com
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Transorze Academy, Bangalore
AI Marketing
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FUNDAMENTAL OF MARKETING
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals.
CONTENT WRITING
What is Content Writing?
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SEO Content writing
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Blog Writing Process
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Writing High-converting copy for a landing page
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Planning a Long-Term Content Strategy
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Generating Content Ideas
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How to Create a Successful Content Marketing Strategy
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How to Effectively Promote Content
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Measuring and Analysing Your Content
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Blogger Account Creation
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Powerful Free AI Tools To Level Up Your Writing Skills
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Case Study 1
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Assignment
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Assessment
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COPY WRITING & ADVERTISING
Introduction to Copywriting and Advertising
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Research and Analysis
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Crafting Compelling Headlines and Taglines
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Developing Effective Copy
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Copywriting for Digital Platforms
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Writing for Different Advertising Channels
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Copy Editing and Proofreading
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Creating Effective Advertising Campaigns
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Ethical Copywriting and Advertising
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Case Study 2
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Assignment
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Assessment
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CANVA
SOCIAL MEDIA MARKETING
Introduction to social media
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Different platforms and audience
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Introduction to Instagram
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Target Audience
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Content Buckets/Content Pillars
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Which platform is the best to market?
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Assessment
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META – FACEBOOK
Introduction & Overview to Facebook
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Difference between Profile, Page & Group
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Optimizing the Facebook Page
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Finding & Posting Engaging Facebook Content
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Growing Your Facebook Page Likes
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Reviewing & Adapting Facebook Analytics
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Meta Business Suite
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Meta Business Suite- Video
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Basics of Meta Advertising
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Types of Ads
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Components of Ads
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Structure of Meta Ads
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Ultimate Guide to Facebook Ads Manager
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Types of Audience
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How to choose the right campaign objective
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How to research competitor ads?
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Prepare & Launch Your First Campaign
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Retargeting
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Case Study 3
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Assignment
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Assessment
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META – INSTAGRAM
Introduction
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Instagram Optimization
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How To Write Effective Captions?
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AIDA Rule
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Instagram Stories
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Instagram Stories Metrics
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Instagram Reels
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Defining the niche & Set Benchmark
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Instagram Algorithm
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What are campaigns?
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Types of Contests & Giveaways
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What Are Social Media Communities and Why Do They Matter?
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Top Ways To Build A Community On Social Media
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DM’S & Comments Handling
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Reports & Analytics
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Case Study 4
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Assignment
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Assessment
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LINKEDIN MARKETING
LinkedIn Overview
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Difference between Profile, Page & Group
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How to change your connection button to follow button?
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Hitting the first 500 connections & Connection templates
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Types of content that you can share on LinkedIn
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How to write content that gets attention?
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Types of content that Works on LinkedIn
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Tools to help better content on LinkedIn
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How do I create a good LinkedIn profile?
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LinkedIn company page optimization
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What is a showcase page and how to create one?
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Types of content that works on pages
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How to search for Jobs on LinkedIn?
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How to post hiring requirements?
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Resume maker on LinkedIn
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Case Study 5
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Assignment
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Assessment
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YOUTUBE MARKETING
Why YouTube?
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Purposes of YouTube Marketing
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Finding Your Niche
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Creating & Optimization YouTube Channel
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YouTube Content Mastery
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Types of Videos
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Creating a Unique Identity
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How do I upload videos on YouTube?
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Why do Thumbnails matter?
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Creating Thumbnails Using Canva
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What Matters on YouTube?
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How to Achieve Subscribers?
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Keyword Research
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How to use VidIQ?
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YouTube SEO
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YouTube Ranking Factors
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Adding Captions
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YouTube Dashboard
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Using Al to Produce Videos from the Scratch
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Case Study 6
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Assignment
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Assessment
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WHATSAPP MARKETING
AI FOR MARKETING
AI TOOLS
WORDPRESS WEBSITE DEVELOPMENT
Introduction to WordPress
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Domain and Hosting Setup
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WordPress Dashboard
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Building Your Website
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Mastering the Plugins
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Website Security and Maintenance
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Assignment
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Assessment
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BASICS OF UI & FIGMA
SEARCH ENGINE OPTIMIZATION – SEO
What is SEO?
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Why is SEO important?
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SEO Tools Overview
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What are SEO Keywords?
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Types of SEO Keywords
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Effective Keyword Research Strategies
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SEO Audit
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Competitor Analysis
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Introduction to On-Page SEO
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On-Page SEO Checklist
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On Page Optimization for Websites & Blogs
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SEO Blog Optimization
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Enhancing Domain Authority and Rating
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Optimizing Website Content for Featured Snippets
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Introduction to Technical SEO
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Technical SEO Optimization for Websites & Blog
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SEO Hats
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Robots.Txt
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Canonical Tag
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Schema Markup Language
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Google Analytics
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Google Search Console
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Case Study 7
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Assignment
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Assessment
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GOOGLE MY BUSINESS
E-COMMERCE & SHOPIFY
What is E-Commerce?
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Platforms
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Strategies to Run an E-Commerce Store
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How to Develop a POD/Dropshipping Store?
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Why to Build a Shopify Store?
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How to set up your first Shopify store?
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Setting up payment gateway
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Launching your store
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Assignment
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Assessment
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GOOGLE ADS
Introduction to Google ads
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Important Items
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Campaign Structure
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Campaign Level Structures
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Bidding Strategies
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Keywords
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Ad Group
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Conversion Tracking
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Research and Find Keywords For Your Product to Bid
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Run a Google Ad campaign for Your Brand to your landing page
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Research and Find Keywords For Your Personal Website
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Create a campaign strategy for the same
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Google Ads Search Campaign
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Google Ads Video Campaign
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Google Ads Display Campaign
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Assignment
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Assessment
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INFLUENCER MARKETING
PERSONAL BRANDING
RESUME & PORTFOLIO BUILDING
PROPOSAL MAKING & CLIENT HANDLING
Good Proposal vs Bad Proposal
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How to create a proposal?
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Tools to research better
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How to prepare a strategy?
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ABC of Closing a Client
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How should you quote and charge a client?
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How to start as a freelancer?
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How to Pitch a Client?
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How to deal with and Onboard clients?
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REPORT WRITING & PRESENTATIONS
Mastering Data & MS Excel
Excel Interface
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Data entry and formatting
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Basic formulas and functions
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Basic data management
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Charts and graphs
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Basic data analysis tool (Pivot)
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Basic keyboard shortcuts
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GOOGLE CERTIFICATIONS
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